HTTP 200 OK
Allow: GET, PUT, PATCH, DELETE, HEAD, OPTIONS
Content-Type: application/json
Vary: Accept
{
"id": 38,
"sub_category": {
"url": "https://www.coocaatv.in/api/subcategories/Coolita-S4UPlus-series2025/?format=api",
"name": "S4U Plus Series",
"slug": "Coolita-S4UPlus-series2025"
},
"category": {
"url": "https://www.coocaatv.in/api/categories/smart-tv/?format=api",
"name": "Products",
"slug": "smart-tv"
},
"banners": [
{
"copy": "Experience silky smooth navigation, fast response times, and intelligent content discovery with the Coolita 3.0 system, all designed to bring you closer to an easier and more connected TV experience.",
"image": "https://www.coocaatv.in/media/products_banners/Coolita3.0_ZHl0C3w.jpg",
"heading": "Coolita 3.0"
},
{
"copy": "You can feel every action and emotion in each scene. With Dolby Audio, you're engulfed by sound with depth and clarity, bringing movies, music, and games to life.",
"image": "https://www.coocaatv.in/media/products_banners/Dolby_Audio_AZLAhgw.jpg",
"heading": "Dolby Audio"
},
{
"copy": "Relax your eyes with flicker-free images that are always smooth and consistent, even during hours of binge-watching or gaming.",
"image": "https://www.coocaatv.in/media/products_banners/Flicker_Free_F08rSXh.jpg",
"heading": "Flicker-free Display"
},
{
"copy": "The frameless design brings sophistication to your living room without depriving you of space for an even larger screen area for indulgent viewing.",
"image": "https://www.coocaatv.in/media/products_banners/6_QRMZ2JM.jpg",
"heading": "Frameless Design"
},
{
"copy": "Beam your phone screen instantly with CC Cast. No cord, no delay—just tap, connect, and view your favorite shows on the big screen in less than one second.",
"image": "https://www.coocaatv.in/media/products_banners/10_oVkFAaR.jpg",
"heading": "CC Cast"
},
{
"copy": "Find a variety of free content with more than 300 channels of movies, sports, news, and more—no subscription required. Plug it in and enjoy.",
"image": "https://www.coocaatv.in/media/products_banners/7_NXZKwsq.jpg",
"heading": "Endless Entertainment"
}
],
"gallery": [
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_1.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_2.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_3.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_4.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_5.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_6.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_7.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_8.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_9.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_10.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_11.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_12.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_13.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_14.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_15.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_16.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_17.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_18.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_19.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_20.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_21.jpg"
},
{
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_22.jpg"
}
],
"general_specs": {
"in_the_box": "1N LED TV, 1N Warranty card, 1N Power Cord, 1N Quick Start Guide, 1N Remote, 2N Base Stands, 2N Batteries, 2N Screws",
"model_name": "43S4U Plus",
"screen_type": "LED",
"hd_technology_resolution": "Full HD, 1920 x 1080",
"smart_tv": true,
"motion_sensor": false,
"hdmi": 2,
"usb": 1,
"wifi_type": "Single Band 2.4G Frequency 1T1R",
"build_in_wifi": false,
"launch_year": 2025,
"wall_mount_included": false
},
"video_specs": {
"brightness": 400,
"contrast_ratio": "300000:1 (Dynamic) (Static)",
"picture_engine": "Trochilus Extreme",
"view_angle_degree": 178,
"led_display_type": "DLED",
"aspect_ratio": "16:09",
"refresh_rate": 60,
"other_video_features": "German picture quality Lab for better Audio-visual effect, Vivid Picture, HDR 10, Intelligent Noise Reduction, High Dynamic Contrast, Eye Protection Mode, Game Mode"
},
"audio_specs": {
"speaker": 2,
"sound_tech": "Dolby Audio, Surround Sound, Downfiring speaker",
"speaker_output_rms": 30,
"sound_mode": "Standard, Music, Movie, Sports",
"other_audio_features": "Automatic Volume Level (AVL), Digital Media Player (DMP) Content: Music, Music Alone Mode, Noise Reduction 3D, Sport Mode, Total Surround, Audio Equalizer"
},
"smart_tv_specs": {
"number_of_cores": 4,
"processor": "A35x4-2GHz",
"graphic_processor": "Mali-G31",
"ram": "512 MB",
"storage_memory": "4 GB",
"clocking_speed": null,
"netflix": false,
"youtube": false,
"disney_plus_hotstar": false,
"supported_apps_others": "Jio Cinema, Prime Video, Zee5, Sony Liv, Eros Now, Hungama Play, YouTube",
"os": "Coolita 3.0",
"screen_mirroring": false,
"build_in_wifi": false,
"ethernet": 0,
"other_internet_features": "Coolita AI Smart OS, Inbuilt CC Plus for Unlimited Content, Seraphic Browser, SWAIOT Home for IOT, Data Saver feature"
},
"connectivity_specs": {
"hdmi": "2",
"usb": "1"
},
"power_specs": {
"requirement": "AC 100 - 240 V, 50/60 Hz",
"consumption": "74 W, 0.5 W (Standby)"
},
"dimensions_specs": {
"width_height_depth_without_stand": "955 mm x 553.0 mm x 70 mm",
"weight_without_stand": "5.1 Kg",
"width_height_depth_with_stand": "1085 mm x 635.0 mm x 113 mm",
"weight_with_stand": "7.2 Kg",
"stand_type": "Table Top"
},
"warranty": {
"summary": "1 Year Domestic Warranty",
"covered": "Warranty of the Product is Limited to Manufacturing Defects Only",
"not_covered": "Warranty Does Not Cover Any External Accessories (Such as Battery, Cable, Carrying Bag), Damage Caused to the Product Due to Improper Installation by Customer, Normal Wear and Tear to Magnetic Heads, Audio, Video, Laser Pick-ups and TV Picture Tubes, Panel, Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock, Any Damage Caused Due to Tampering of the Product by an Unauthorized Agent, Liability for Loss of Data, Recorded Images or Business Opportunity Loss.",
"service_type": "On-site"
},
"faqs": [],
"reviews": [],
"meta_tags": [],
"name": "Coocaa S4U Plus 108 cm (43 inch) Full HD LED Smart Coolita TV 2025 Edition (43S4U Plus)",
"mrp": 19999,
"price": 13999,
"size": "43",
"model": "43S4U Plus",
"sku": null,
"buy_link": "https://www.flipkart.com/product/p/itme?pid=TVSHBFTTQCZXC4YG",
"amazon_buy_link": null,
"featured_specs": "Supported Apps: Prime Video | Sony LIV | Zee5 | Eros Now | YouTube | Jio Cinema , Operating System: Coolita , Resolution: HD Ready 1366 x 768 Pixels , Sound Output: 30 W , Refresh Rate: 60 Hz",
"image": "https://www.coocaatv.in/media/products/TVSHBFTTQCZXC4YG_0.jpg",
"video": null,
"slug": "coocaa-s4u-plus-108-cm-43-inch-full-hd-led-smart-c",
"is_new_launch": false,
"created_at": "2025-05-22T16:27:08.931275+05:30",
"modified_at": "2025-12-22T16:49:51.569533+05:30",
"sequence": null,
"additional_features": "CC Cast, SWAIOT Home, Games, Frameless Design, Dolby Audio, Open Browser, Eye Protection Mode, Local Contrast, Intelligent Noise Reduction, Flicker Free",
"installation_demo_details": "The service engineer will install your new TV either on wall mount or on tabletop .Table Mounting Using Standard Stand Supplied as Accessory with TV - Extra Charges are Applicable for Wall Mounts as, Rs. 399 for 32 inch Display Size and Rs. 499 for >32 inches. Flipkart will facilitate Installation & Demo at time of your convenience from a brand authorized service engineer .The authorized service engineer will provide detailed demo that includes Physical check of all ports, including power and USB ports and understanding of your new TV's features, settings with complete demonstration Quick run-through on how to operate the TV and will also check the accessories. Flipkart will communicate the day and time slot of the scheduled Installation & Demo through a SMS and the same information will also be available in your order details page .The Installation & Demo service will be provided free of cost. Please note that any unauthorized handling or self-installation of the TV will void the warranty.",
"offers": []
}
